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The Little Big Club set to roar with the Southern Tigers




PRESS RELEASE

For Immediate Release

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THE LITTLE BIG CLUB SET TO ROAR WITH THE SOUTHERN TIGERS

Announcing the Partnership of The Little Big Club and the Johor Darul Ta’zim FC

12 August 2014, Nusajaya, Johor – The Little Big Club family attraction and The Johor Darul Ta’zim Football Club (JDT), today announced that they have forged a strategic partnership geared at encouraging and giving back to the supporters of the state professional football club.

As part of the partnership, The Little Big Club and JDT, also known as “Southern Tigers”, plan to implement several activities and loyalty rewards offerings benefiting both the followers of the club and the patrons of the family attraction.

Among the initiatives will include The Little Big Club providing various park attraction discounts for Southern Tiger match ticket holders. Additionally, a loyalty rewards program will also be implemented where the Southern Tigers season pass holders and club members will be entitled to privileges on park attraction tickets.

In order to spur more interest as well as liven-up home games, The Little Big Club will also be contributing to the development of half-time entertainment as well as providing prize sponsorship in games held on the Southern Tiger’s home field.

“The Southern Tigers audience profile made up of Johorian football enthusiasts in families with young children aligns perfectly with the market for The Little Big Club which caters to providing families with the unique quality of playtime. In this partnership I hope we will be able not only to inculcate a value add to these families but also to cultivate a sense of extended community through our joint activities,” said Mr. Fahruddin Najumudeen, General Manager of The Little Big Club.

“Football is more than just a game. To us football is also about community engagement and a healthy lifestyle. This partnership just shows how serious the Johor Football Association is in engaging with our community and our supporters. Our mission and vision is not only towards winning matches and trophies but winning in all aspects,” said Mr. Ahmad Yani Ismail, Chief Marketing Officer of the Southern Tigers.

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About The Little Big Club®

Developed and managed by Themed Attractions Malaysia, The Little Big Club® opened its doors to the public in November 2012 and is the first themed attraction in the world to house the globally popular HIT Entertainment characters – Bob the Builder®, Barney®, Angelina Ballerina®, Pingu® and Thomas & Friends® all under one roof. The attraction ranges across two-levels with six themed interactive play zones offering a series of rides and activities. It is strategically located in Nusajaya Johor, just a 20 minute drive from the Malaysia-Singapore Second Link, 25 minutes away from the Senai International Airport, only 10 minutes away from LEGOLAND® Malaysia Resort and a 90 minutes ferry ride from Batam, Indonesia. For further information, please visit www.playtime.com.my


About Themed Attractions Malaysia

Themed Attractions and Resorts Sdn. Bhd., a wholly-owned subsidiary of the Malaysian Government’s investment arm, Khazanah Nasional Berhad, was incorporated in June 2009 to develop, manage and operate theme parks and attractions in Malaysia, serving as a catalyst for the leisure and tourism industry and bringing premier international theme parks and attractions to the region. The theme parks include KidZania Kuala Lumpur, an indoor family education and entertainment centre, which offers an interactive learning and entertainment experience; SANRIO HELLO KITTY TOWN, the first of its kind outside of Japan; The Little Big Club, a single themed attraction that is home to five popular global characters; and LAT’s Place, a themed restaurant with live animation based on the popular Kampung Boy (Village Boy) character by famous local cartoonist, LAT. While LEGOLAND® Malaysia – the sixth LEGOLAND in the world and the very first in Asia is owned by Resorts Sdn Bhd, is operated by Merlin Entertainment Group. Themed Attractions will also develop, manage and operate KidZania Singapore. For further information, please visit www.tar.com.my

For media enquiries, please contact:

Faith Rowena Labunda

Tel: +6.03.7651.0242

Mobile: +6.019.699.6416

Email: faith.labunda@tar.com.my